Welcome to Softline Brand Partners, a leader in soft goods manufacturing. With domestic and overseas factories, we offer flexibility and scalability, benefitting companies of all sizes.

Our Story

Softline Brand Partners was born out of a passion for creating high-quality soft goods. Over the years, we have become an industry-leading producer, trusted by some of the world’s most iconic brands, from startups to Fortune 500 companies.

Our Expertise

Our expertise lies in our vertically-integrated design and soft goods manufacturing process. We produce various products, including small leather goods, bags, home goods, watch straps, patches & labels, and strap goods.

Our Process

Our process begins with design, starting from scratch or building to spec. We source from meaningful relationships with raw material suppliers and packaging providers. Finally, we manufacture with precision and care in our factories, ensuring each product meets our high standards.

Our end-to-end manufacturing process

Our Team

Our team is our strength. From our Production Manager, who ensures projects are on time and budget, to our Lead Sample Maker, who creates patterns and readies products for production, and our Leather Worker, who brings your ideas to life, we are proud of our dedicated and skilled team.

Take a tour of our Minneapolis Factory >>

Our Partnerships

We have worked with various companies, including Love Your Melon, Bespoke Post, Allen Edmonds, Fastanal, Timex, and Room & Board. Our partnerships are a testament to our commitment to quality and reliability.

Our Commitment

At Softline Brand Partners, we are committed to delivering high-quality products on schedule and within budget. We ensure our factories are audited for social and environmental compliance, reflecting our dedication to responsible manufacturing.

The Softline Advantage: Why Choose Us as Your Partner?

Since March 2014, Softline Brand Partners has been a trusted full-service contract manufacturer of leather goods, accessories, home goods, and industrial components. We offer end-to-end supply chain solutions, world-class design-and-build capabilities, and a global reach with factories in the United States, China, Vietnam, India, and Mexico. Here are some reasons why partnering with us is a smart choice:

  • Experience and Expertise: We have years of experience manufacturing a wide range of products, from leather goods like bags, belts, small leather goods, watch straps, and components to accessories, home goods, and industrial components.
  • End-to-End Solutions: We provide comprehensive supply chain solutions, covering everything from product design & development, raw material sourcing, manufacturing, production management, and QA/QC to freight and logistics.
  • U.S. Factories: With factories in several states, we are uniquely positioned to service Made in USA brands.
  • Global Reach: With plants in China, Vietnam, India, and Mexico, we can serve clients all over the globe.
  • World-Class Capabilities: Our vertically integrated manufacturing firm has world-class design-and-build capabilities under one roof.
  • Impressive Track Record: We work with the most recognizable brands, from venture-backed startups to Fortune 500 companies. After partnering with us, companies have gone from 5,000 units monthly to over 1,000,000 units in under 18 months.
  • Fast Turnaround Times: We can speed up your production time with our efficient processes and dedicated team.
  • Quality Assurance: Our diligent Quality Control team performs detailed inspections on each item to ensure the highest quality.
  • Long-Lasting Relationships: Our goal is to build long-lasting relationships that span decades. We partner with customers that have growth-oriented plans, supporting them every step of the way.
  • Bring Your Ideas to Life: Bring us your concept, and we’ll bring it to life. We take your idea, mock a design, and sample the product using quality materials. Our team has all the right contacts to source the materials needed for production and calculate lead times for the delivery of finished products.

You can always expect a dedication to
quality, execution & experience.


We make quality our top priority throughout the entire design and manufacturing process. Our experienced professionals source only premium materials, conduct thorough research to get each project off on the right foot, and ensure no stone is left unturned in pursuit of excellence at every step.


Ideas may be the foundation for success, but it takes true professionals to transform them from concepts into tangible accomplishments. With experience and knowledge behind each implementation step, your project will reach its peak performance potential.


Our professionals have the knowledge and expertise to ensure top-notch service quality. Additionally, we foster strong relationships with suppliers so that our partners can always benefit from the best products on offer.

"Softline consistently delivers high-quality product on schedule and on budget. From custom projects to large orders of millions of units, we trust Softline to help make our business successful."
Zachary, CEO of Love Your Melon
"We've worked with Softline for 4+ years on a broad range of projects from 100 units to over 20,000. They are our go-to not just for production, but have become a sounding board and a trusted partner."
Rishi, Co-Founder and CEO of Bespoke Post
"Softline Brand Partners has played an integral role in the launch of the Leesa Sleep blanket program. From manufacturing and development, to managing our fulfillment- they have taken the heavy lifting off of our team and continue to be a useful resource."
Jamie, Co-Founder of Leesa Sleep
"We have found Softline to be innovative, flexible and accommodating. Essentially, they have taken on all the challenges issued and have come back with great solutions."
Gene, Director of Vendor Management at Room & Board