Guide to Basic Sewing Stitches Every Bag Manufacturer and Designer Should Know

Sewing is the thread that holds the fashion industry together, quite literally! Every manufactured garment, accessory, or soft good is a product of its fabric and the stitches, threads, and finishes that hold it together. Understanding different stitch types is not just a matter of craftsmanship for bag manufacturers and designers. It’s essential for ensuring durability, performance, and brand quality.

This guide retains the foundational knowledge of basic sewing stitches but reframes them through the lens of bag construction, prototype development, and design aesthetics, offering insights valuable to anyone working in the soft goods industry.

Why Stitch Selection Matters in Bag Design

Unlike garments, bags experience concentrated stress at handles, seams, zippers, and structural reinforcements. The wrong stitch can mean premature wear, structural failure, or a product that doesn’t meet consumer expectations. Stitching also impacts the look and feel of your final product, whether you’re creating a rugged tactical backpack or a refined leather handbag.

By mastering both hand and machine stitches, designers can prototype more effectively, while manufacturers can choose the best method for longevity and brand appeal.

A Guide to Basic Sewing Stitches (With Bag Construction in Mind)

Hand Stitches

Before sewing machines became everyday commodities in the home and factory, garments were made solely by hand. This included every step of the sewing process, hemming an edge, joining two separate pieces of cloth, finishing a seam, etc. Many garments today are still sewn by hand utilizing the following basic stitches. These are especially useful in early-stage prototyping or finishing fine detail areas on custom or luxury bags.

Running Stitch
The running stitch is the most basic and commonly used, in which the needle and thread simply pass over and under two pieces of fabric. It’s the same as a basting stitch, except it is sewn more tightly to create a secure and permanent bind. The technique can be identified by the spaces left between each stitch on both sides of the fabric, creating a dashed thread line. Use it to quickly test form factors or mock up samples.

running stitch

Basting Stitch
A basting stitch is one of the simplest stitches in sewing, used to temporarily hold together two pieces of fabric. Think of it as a “rough draft” later replaced by a more secure and permanent stitch. Sometimes also called a tack stitch, it is done quickly with a simple over/under motion, resulting in a long, loose stitch easily removed. In bag design, it’s useful when layering heavy fabrics or aligning straps before final assembly.

Basting Stitch

Back Stitch
The back stitch is a variation of the running stitch, but with each needle pass, the needle and thread double back on itself. This eliminates the visible spacing, the dashed effect, seen in the running stitch and instead creates a more polished straight line of thread on the fabric’s surface. Great for small-scale production or high-strength seams in custom bag designs.

Back Stitch

Catch Stitch
A catch stitch, or cross-stitch, is a standard sewing technique for hemming. The use of this stitch creates a zig-zag series of X’s on the underside of a piece of fabric. Strong and flexible, these stitches are barely visible on the outside of a garment and offer a clean finish for raw edges. Use it in linings or to secure pocket interiors.

Catch Stitch

Slip Stitch
The slip stitch is a strong, sturdy, and permanent way to finish a garment. This is another great stitch for securing hemlines. However, unlike the catch stitch, using a slip stitch results in a nearly invisible bond on both sides of the fabric. Ideal for sewing brand labels or decorative patches without showing visible seams.

Slip Stitch

Machine Stitches

The advent of the sewing machine in the early 18th century completely revolutionized the apparel industry, streamlining production. It changed how the traditional clothing manufacturing process operated. Today, machines construct most apparel and bags. These machines often possess a wide range of capabilities, and almost every machine contains the ability to perform these three basic stitches.

Straight Stitch
The straight stitch is a series of straight stitches equidistant from one another, all in uniform length and spacing. It is the most common stitch that serves as the backbone for nearly all sewing machine varieties. In bags, this is your go-to for seams, edge stitching, and structural reinforcement, especially on canvas, leather, or ballistic nylon.

Straight Stitch

Backward Stitch
The backward stitch is merely the machine’s ability to carry out the straight stitch in reverse. This capability helps secure the beginning and end of any other stitch. Additionally, this keeps the thread from unraveling or losing its shape. Use it at the start and end of all major seamlines or attachment points like handles and straps.

Zigzag Stitch
The zigzag stitch is a sewing technique where the needle and thread move back and forth at alternating angles. It is the second most common stitch after the running stitch and is present in nearly all sewing machines today. Its strength is often used to finish seams and raw edges, reinforce buttonholes, and in stretchable fabrics. For bags, it can reinforce flexible areas or be used decoratively on outer shells and pocket flaps.

Most sewing machines, both industrial and home models, possess the ability to make buttonholes and create a variety of hemming and decorative stitches. It all depends on the specific machine, with each brand and model offering its unique assortment.

In the soft goods world, bar tacking and double-needle topstitching are additional machine capabilities that are crucial for reinforcement in high-stress areas like strap bases and closures.

Zigzag Stitch

Stitching Applications by Bag Type

  • Tote Bags: Topstitching around edges for polish; slip stitches for inner label applications.
  • Utility Backpacks: Straight and backward stitches at all stress points; bar tacks on straps.
  • Luxury Handbags: Slip and catch stitches for clean interiors; decorative topstitching for branding.
  • Travel Gear: Zigzag and straight stitches on zippers, handles, and expandable pockets.

Call Softline Today

Softline Brand Partners, a soft goods manufacturing industry leader, offers integrated design and manufacturing solutions. Whether you’re crafting a tech-forward travel backpack or an artisan leather clutch, our team ensures each detail, from stitching to branding, is crafted with precision and quality.

Contact Softline Brand Partners for expert assistance in developing patches, labels, and fully integrated stitching plans that resonate with your brand’s message and appeal.

A Guide to Sourcing American-Made Materials

In today’s fast-paced and increasingly global manufacturing landscape, sourcing materials locally has taken on a new level of importance. With rising tariffs, many businesses are turning to American-made materials for their soft goods products. Join us as we explore the benefits of sourcing locally produced fabrics and materials.

The Resurgence of Domestic Manufacturing

The last decade has seen a powerful resurgence of American soft goods manufacturing. Driven by evolving consumer values, global supply chain disruptions, and rising concerns over environmental impact, more brands are embracing “Made in the USA” as a core part of their identity. According to industry research, over 70% of U.S. consumers say they prefer to buy American-made products, and many are willing to pay a premium for locally manufactured goods.

Domestic sourcing not only aligns with consumer demand but also delivers tangible operational benefits:

  • Faster lead times and improved flexibility.
  • Reduced shipping and import costs.
  • Greater control over quality and compliance.
  • Transparency in labor practices and environmental stewardship.

At Softline Brand Partners, we partner with clients to build resilient domestic supply chains that offer reliability and differentiation in a crowded marketplace.

Sourcing American Textiles: A Legacy of Craftsmanship

Let’s take a look at the U.S. textile industry.

The U.S. Textile Industry at a Glance

The U.S. textile industry has a rich history, with many mills and factories that have honed their expertise over generations. Today, states like North Carolina, South Carolina, Georgia, Alabama, and Virginia lead the industry, producing everything from organic cotton to performance synthetics and technical fabrics.

Domestic mills have adapted to market shifts by embracing:

  • Sustainable and ethical production practices.
  • Advanced technologies such as digital printing and moisture-wicking innovations.
  • Smaller minimum order quantities (MOQs) to accommodate both large and boutique brands.

Popular U.S. Textile Options

Here are some of the most common U.S.-produced textiles:

  1. Cotton – U.S.-grown cotton is prized globally for its purity and strength. The Southern states remain major producers of organic and conventional cotton fabrics.
  2. Wool – Regions like the Pacific Northwest and Midwest offer wool textiles with exceptional durability and warmth.
  3. Recycled and Sustainable Fabrics – Many American mills now take charge of developing fabrics from recycled PET bottles, reclaimed ocean plastics, and low-impact dyes. 
  4. Technical Textiles – The U.S. is at the forefront of innovation in textiles, contributing to research into fire-resistant fabrics, high-performance knits, and moisture-wicking materials.

Certification and Quality

Many domestic mills hold certifications such as:

By partnering with reputable mills, brands can enhance their product story with verifiable claims around sustainability and ethical sourcing.

American Leather: Where Heritage Meets Innovation

Heritage and innovation collide when it comes to American leather.

A Tradition of Excellence

American tanneries are globally respected for producing some of the finest leather. From California to Texas to New York, these facilities often use time-honored methods alongside modern advancements to deliver superior materials.

Ethical and Environmental Benefits

American tanneries are required to follow the strict environmental and labor regulations set forth by the EPA and OSHA, leading to lower chemical emissions and improved animal welfare. Partnering with domestic tanneries gives brands confidence that their leather goods embody luxury, quality, and responsibility.

Domestic Hardware and Trim: The Finishing Touch

Why source U.S. hardware? Let’s take a look.

Why source U.S. hardware?

While textiles and leather form the foundation of any product, it’s the details like zippers, buckles, snaps, grommets, and buttons that bring functionality and style to life. U.S. hardware suppliers offer custom development options to create truly unique branded hardware.

Working with domestic suppliers also minimizes shipping delays and allows for easier design iterations.

Strategies for Success in Domestic Sourcing

Sourcing American materials comes with its own set of challenges, including higher labor costs and limited supplier availability compared to offshore options. However, with a thoughtful strategy, these hurdles can be overcome.

Here are some tips for building a strong, resilient domestic supply chain: 

  1. Establish strong relationships: Communication and collaboration with your suppliers are key to ensuring quality and timely deliveries.
  2. Plan ahead: Lead times can still vary, especially for custom or specialty materials.
  3. Leverage design partnerships: Many domestic suppliers are eager to co-develop innovative products with clients.
  4. Diversify supplier networks: Avoid over-reliance on a single vendor by cultivating multiple relationships.
  5. Prioritize long-term value: Domestic sourcing is an investment in quality, ethics, and brand reputation.

At Softline Brand Partners, we pride ourselves on helping clients design smart sourcing strategies that balance flexibility, efficiency, and sustainability.

Why choose U.S. sourcing today?

The pandemic underscored vulnerabilities in global supply chains, accelerating a shift toward reshoring. Brands that adapt to domestic sourcing not only enjoy operational advantages but also appeal to modern consumers’ values around transparency, sustainability, and community support.

By sourcing American-made textiles, leathers, and hardware, you are:

Partner With Softline Brand Partners

At Softline Brand Partners, we’ve built a trusted network of domestic suppliers across textiles, leather, and hardware. Our experience navigating the intricacies of U.S. manufacturing allows us to guide your project from concept to production with confidence.

Whether you’re launching a new product line or transitioning existing operations back to domestic suppliers, we’re here to help you every step of the way. Contact us today to explore how we can help you build a more sustainable, reliable, and brand-boosting American supply chain.

How Domestic Facilities Meet the Need for Customization

The modern marketplace is more competitive than ever before. With this market saturation, consumers now expect products that reflect their individual tastes and values, and brands must deliver to remain relevant. In the past, offering customization at scale posed significant challenges, including high production costs and complex supply chains. However, the combination of advanced technologies and domestic manufacturing is demonstrating the possibility of meeting the demand for highly customized products at scale. 

The Evolution of Customization in Manufacturing

The idea of personalization in manufacturing has come a long way. Not long ago, custom orders meant small batches or even hand-made production, which translated to high costs and extended timelines. However, recent advancements in technology and manufacturing methodologies make it possible for brands to offer tailored products without sacrificing efficiency, budget, or time. 

Leveraging Technology to Enable Scalable Customization

Modern U.S. manufacturing facilities rely on cutting-edge technologies that make customization at scale feasible:

Computer-Aided Design (CAD) and Simulation

CAD tools help designers and engineers collaborate seamlessly with clients to refine products to exact specifications. Virtual prototyping minimizes errors and reduces the time between concept and production.

Flexible Manufacturing Systems (FMS)

These adaptive systems allow manufacturers to switch between product types or specifications with minimal downtime. FMS dramatically increases responsiveness to changing customer requirements without requiring a complete overhaul of production lines.

Automation and Robotics

Automation ensures precision and repeatability, even with high product variability. Robotic arms, automated cutting machines, and smart assembly lines can produce customized products at the same pace as standardized goods.

Digital Supply Chain Integration

The digital supply chain allows manufacturers to keep track of inventory, production schedules, and delivery timelines in real-time, ensuring that customer expectations are met and exceeded.

The Competitive Advantages of Domestic Manufacturing for Customization

Advantages of domestic manufacturing include the following.

Speed to Market

Proximity to the end market dramatically reduces shipping times and minimizes supply chain disruptions. Domestic facilities can create prototypes, produce products, and deliver those products quickly. This key component of domestic soft goods manufacturing is essential for brands looking to capitalize on market trends and make quick pivots to meet consumer demand. 

Enhanced Collaboration

Having design, engineering, and manufacturing teams in close geographical proximity fosters stronger relationships and improves communication. Brands can work hand-in-hand with manufacturers to bring their vision to life.

High Quality and Compliance

U.S. manufacturers operate under strict quality and environmental standards, most of which fall under the Environmental Protection Agency. These regulations reassure clients that products were produced ethically and with the utmost quality.

Economic and Environmental Benefits

Domestic production supports local jobs and economies. It also reduces the environmental footprint associated with long-distance shipping, aligning with the growing consumer demand for sustainable business practices.

Case Study: Softline Brand Partners Leading the Way

Softline Brand Partners is a key player when it comes to customization in domestic manufacturing. Known for delivering premium branded products and turnkey solutions, Softline has built its reputation on the ability to marry customization with scalability. Their strategy centers on:

Collaborative Design and Consultation

Softline’s team works closely with clients from concept to delivery, ensuring the finished product perfectly aligns with their brand identity and business goals. This process ensures quality products, sustainable practices, and streamlined supply chains.

Flexible Production Capabilities

From custom-branded packaging and promotional products to high-end corporate gifts, Softline’s facilities are equipped to handle varying order sizes and customizations without compromising on quality or speed.

Continuous Innovation

The company continually invests in emerging technologies, like dieless cutting, and stays ahead of market trends. Whether it’s sustainable product development or advanced printing techniques, Softline provides clients with state-of-the-art solutions.

Softline Brand Partners exemplifies how a U.S.-based company can offer the customization that clients demand while delivering the efficiencies that scale requires.

The Future of Customization at Scale

Looking ahead, customization at scale will only grow in importance. Consumers increasingly expect tailored products that resonate personally with them. U.S. manufacturers that embrace this shift through the implementation of advanced technologies and methodologies will have a competitive edge.

For companies looking to elevate their brand experience and meet the demands of today’s consumers, partnering with a trusted domestic supplier is the smartest move. Softline Brand Partners stands ready to deliver the perfect blend of creativity, efficiency, and quality to make that happen.

Connect with Softline Today!

Contact us today to learn how Softline Brand Partners can help you create custom solutions that scale.

The Evolution of Cut-and-Sew in Domestic Soft Goods Production

The cut-and-sew industry has been a pillar of the American textile and apparel sector for generations. Driven by rapid technological and material advancements, this essential industry has undergone a major transformation, streamlining domestic soft goods production. As more and more U.S. businesses are reshoring soft goods production, let’s explore some of the innovations in domestic soft goods manufacturing! 

Advancements in Cutting Techniques

Precision cutting is the central process of cut-and-sew. The days of manual cutting with shears and pattern templates are now complemented by high-tech systems that significantly improve consistency and reduce waste.

Automated Cutting Systems

Computer Numerically Controlled (CNC) cutting machines are a staple in many modern production facilities. These machines can rapidly cut through multiple layers of fabric with pinpoint accuracy, eliminating human error and vastly improving throughput. CNC cutting also reduces fabric waste, leading to cost savings and environmental benefits.

Laser and Water-Jet Cutting

Technologically advanced techniques like laser cutting and water-jet cutting are (quite literally) cutting edge. Laser cutting allows manufacturers to program a design and cut clean, sealed edges that prevent fraying. Water-jet cutting uses high-pressure water to cut intricate patterns while preserving fabric integrity. 

Digital Patterning and Nesting

Digital patterning software, paired with nesting algorithms, allows manufacturers to optimize fabric usage. By strategically arranging pattern pieces to minimize scrap, manufacturers like Softline Brand Partners reduce costs and environmental impact, aligning with growing consumer expectations for sustainability.

Breakthroughs in Sewing and Assembly

Sewing soft goods has traditionally been time, labor, and financially intensive. However, automation and robotics are transforming this aspect of domestic soft goods manufacturing. 

Robotic Sewing Systems

Robotic sewing systems are often employed to reduce labor for sewers. These machines often use water-soluble polymers to temporarily stiffen material, ensuring that robotic arms can accurately manipulate materials. Although still emerging, this technology points to the future of high-precision automated sewing.

Specialized Equipment and Programmable Machines

Modern factories increasingly rely on programmable sewing machines capable of performing repetitive stitching patterns, buttonholes, bar tacking, and decorative designs with exceptional uniformity. Softline Brand Partners employs such technologies to maintain consistent quality while minimizing manual labor.

Machines dedicated to specific operations, like elastic waistband insertion or seam sealing, further streamline the assembly process. These advancements reduce production time, minimize errors, and create garments with superior durability.

Ultimately, these technologies are revolutionizing domestic soft goods manufacturing, making it sustainable and economical to produce in the U.S..

Enhancing Quality and Efficiency

Delivering consistent quality in soft goods is a non-negotiable. Innovations across the production process help domestic manufacturers meet the high expectations of today’s discerning clients.

Real-Time Quality Control

Advanced vision systems and real-time defect detection tools inspect fabrics and sewn goods during production. Immediate feedback enables operators to correct issues on the fly, dramatically reducing rejected units and rework rates.

Lean Manufacturing Principles

Softline Brand Partners incorporates lean manufacturing methodologies to optimize every stage of production. From minimizing inventory to improving factory layouts and eliminating unnecessary steps, these practices boost efficiency while reducing operational costs.

Sustainability and Ethical Production

An often-overlooked benefit of domestic soft goods production is its alignment with sustainability and ethical labor practices.

Manufacturing in the U.S. allows for greater oversight of working conditions, fair wages, and reduced carbon emissions due to decreased transportation distances. Foreign manufacturing facilities may not have the same requirements for working conditions and fair wages, potentially putting businesses at risk. 

The Role of Softline Brand Partners

With facilities in the Midwest and East Coast, Softline Brand Partners shows how embracing modern technologies can elevate domestic soft goods manufacturing. Their comprehensive approach to soft goods production positions them as an industry leader.

Softline’s flexibility and capacity for high-mix, low-volume production runs meet the growing demand for customized, small-batch products. The company’s strong, domestic supply chain partnerships and commitment to quality ensure that clients receive superior products delivered on time and within budget.

The evolution of cut-and-sew techniques signals a promising future for domestic soft goods production. As technology continues to advance and consumer preferences shift toward customization and ethical sourcing, the industry is poised to grow.

Connect with Softline Today!

Manufacturers like Softline Brand Partners stand ready to lead this new era. To learn more about our domestic manufacturing facilities, contact Softline Brand Partners today.

The Rise of Sustainable Manufacturing in the U.S.

Sustainability is becoming a high priority in soft goods manufacturing. Climate awareness, shifting consumer values, and new regulatory mandates have made sustainability an operational essential. With changing tariffs, many soft goods companies are considering moving manufacturing to the United States. Let’s look at the opportunities and changes shaping the face of sustainable manufacturing in the U.S.!

The Rise of Sustainable Manufacturing in the U.S.

Over the past decade, American manufacturers have steadily adopted sustainable practices to meet emerging market and regulatory demands. A 2022 report by the Manufacturing Leadership Council found that 58% of manufacturers actively integrate sustainability initiatives. This number is expected to grow. 

Three major factors drive this momentum:

  1. Consumer expectations: Modern consumers demand products that reflect environmental responsibility, from raw material sourcing to packaging and delivery.
  2. Governmental regulations and incentives: Local and federal laws may reward energy efficiency and emissions reduction. 
  3. Resilient supply chains: Following significant supply chain disruptions during the COVID-19 pandemic, many companies seek to increase control and reliability in their supply chain through domestic production. 

Domestic manufacturing comes with many benefits for US-based soft goods companies.

Opportunities in Eco-Friendly Materials and Processes

What are the opportunities within sustainable manufacturing?

Advancements in Eco-Friendly Materials

Innovations in materials science have accelerated the transition to sustainable production. The market now offers a growing range of eco-friendly alternatives:

  • Recycled polyester and organic cotton help reduce water and chemical usage in textiles.
  • Biodegradable plastics and plant-based leathers, like Desserto® cactus leather, offer durable, stylish alternatives to traditional synthetics.
  • Closed-loop and circular textiles allow fabrics to be recycled and repurposed into new products, ultimately reducing the amount of products in landfills.

At Softline Brand Partners, we consistently research and integrate emerging sustainable materials into our clients’ soft goods projects. This commitment supports the environment and helps brands differentiate themselves in an increasingly eco-conscious marketplace.

Transformative Manufacturing Processes

Sustainable manufacturing is not limited to materials; the processes used in production play a critical role. Industry-leading practices include:

  • Lean manufacturing and precision cutting minimize fabric waste.
  • 3D printing is used to create prototypes and components with minimal material usage.
  • Waterless dyeing technologies reduce both water consumption and chemical runoff.
  • Energy-efficient equipment and LED lighting across manufacturing floors cut emissions and operational costs.

Challenges in Implementing Sustainable Practices

The path toward sustainability is promising. However, it can be challenging to incorporate these ideas into existing supply chains. 

Upfront Costs and Infrastructure

Moving from traditional to evo-friendly production requires substantial capital investment for manufacturers. Sustainable manufacturing can strain budgets from purchasing energy-efficient machinery to updating waste management systems and switching to eco-friendly materials.

However, Softline helps clients navigate this hurdle by offering scalable solutions and cost-benefit analyses. Our consulting services guide brands through the most impactful investments for their growth stage.

Supply Chain Complexity

A sustainable product is only as strong as its supply chain. Vetting suppliers for environmental compliance and ethical labor practices requires significant due diligence. Maintaining transparency across international partners adds further layers of complexity.

Softline mitigates this challenge by working with an established network of audited suppliers and regularly reviewing sustainability benchmarks across our production partners. Our global relationships allow clients to trust that their products meet strict environmental and social responsibility standards.

Measurement and Reporting

Tracking and verifying sustainability improvements can be difficult. Many companies struggle to gather consistent data on energy consumption, carbon emissions, water usage, and waste generation.

At Softline, we emphasize data-driven decision-making. We assist clients in establishing measurable sustainability goals and recommend tools for monitoring and reporting progress, helping brands remain accountable and communicate their efforts confidently to stakeholders and consumers.

Softline’s Approach to Sustainable Manufacturing

At Softline Brand Partners, we’ve embedded sustainability into every facet of our operations:

  • Domestic manufacturing reduces transportation-related emissions and supports local job creation.
  • Material innovation includes sourcing certified recycled fabrics, organic fibers, and next-generation plant-based leathers.
  • Supplier collaboration ensures adherence to responsible labor practices and environmental standards across our global partnerships.
  • Continuous improvement drives us to adopt the latest manufacturing technologies and eliminate waste at every production stage.

Whether you are a startup brand launching a small collection or a major label scaling globally, our team offers the expertise to design, source, and manufacture products that align with your sustainability vision.

The Future of Sustainable Manufacturing

The future of U.S. manufacturing will be defined by sustainability, innovation, and collaboration. Trends to watch include:

  • Increased adoption of circular design models, where products are engineered for reuse and recyclability.
  • Development of bio-based alternatives to petroleum-derived fabrics and foams.
  • Smart factory technologies that leverage AI and IoT to optimize energy use and reduce waste.

These trends in sustainable domestic manufacturing offer exciting opportunities. At Softline Brand Partners, we prioritize environmental responsibility, using innovative materials and manufacturing processes to reduce environmental impact in our U.S. manufacturing facilities.

Connect with Softline Today!

If your brand is ready to explore sustainable manufacturing solutions, connect with Softline Brand Partners. Our dedicated team can guide you through material selection, production strategies, and supplier partnerships that align with your eco-conscious mission.

Navigating the 2025 U.S. Tariffs: Why More Brands Are Reshoring Production

In 2025, the global manufacturing and trade environment is facing one of its most significant shifts in decades. For brands operating in soft goods and consumer products, the landscape of offshore production has become increasingly complex and costly. Driven by the introduction of new U.S. tariffs, including a sweeping 10% baseline on most imports and the elimination of the de minimis exemption for low-value shipments from China, businesses of all sizes are reassessing where—and how—they manufacture their goods. At the forefront of their considerations? A return to domestic manufacturing.

Understanding the New Tariff Structure

The new tariffs introduced in 2025 are part of a greater effort to enhance American industry and encourage businesses to move manufacturing to domestic facilities. Some of the key aspects of these new tariffs include: 

  • A 10% baseline tariff on most imported goods, regardless of origin. This is an over-arching measure intended to level the playing field for U.S.-based manufacturing facilities.
  • Reciprocal tariffs targeting trade-deficit countries, with China being hit the hardest at a staggering 125%.
  • Elimination of the de minimis threshold for imports from China and Hong Kong, which previously allowed shipments under $800 to enter the U.S. without duties or tariffs. This change alone has sent ripples through the e-commerce and fast-fashion sectors.

For brands that heavily rely on overseas manufacturing, particularly in Asia, the cost of doing business has increased overnight. Products and imports that were once the economic choice are now subject to steep fees, eroding brands’ profit margins. 

The Business Impact: Cost, Complexity, and Customer Confidence

The new tariffs change more than just the financials of a brand– they strike at the heart of a brand’s supply chain strategy. As an initial response to these tariffs, many businesses are taking the hit of these added costs or passing them off to consumers. Unfortunately, that is a short-term fix that may not align with your brand’s long-term strategy. The more strategic response? Rethinking production entirely.

Many brands, especially those in fashion, home goods, and accessories, are taking a hard look at reshoring—bringing production back to the United States.

Why?

  • Cost Predictability: Domestic manufacturing removes the uncertainty of fluctuating tariffs and trade policies.
  • Shipping and Logistics Advantages: With overseas freight times still recovering from pandemic-era disruptions, shorter lead times and fewer transit risks are a major draw.
  • Consumer Preference: More American consumers are paying attention to where products are made. “Made in USA” labeling can offer a powerful brand advantage.
  • Control and Quality: With production closer to home, brands enjoy better oversight, communication, and speed of innovation.

Why Reshoring Is Gaining Momentum

Reshoring isn’t new, but the 2025 tariff environment has made it a more urgent consideration. In fact, according to recent industry surveys, nearly 7 in 10 U.S. manufacturers are actively exploring or executing reshoring strategies this year.

Even global giants like Apple, Nvidia, and Intel are expanding their U.S.-based operations. Their actions reflect a larger shift in sentiment: producing in the U.S. is no longer just a patriotic move—it’s a smart business decision.

For startups and mid-sized brands, the path might look different, but the motivations are the same:

  • De-risking the supply chain from unpredictable trade barriers.
  • Protecting margins by avoiding the increasing costs of international shipping and compliance.
  • Aligning with ESG goals, including carbon reduction and ethical labor practices.

Challenges on the Road to Reshoring

Of course, reshoring doesn’t come without hurdles.

  1. Higher Labor Costs – U.S. labor is generally more expensive than overseas options, particularly in Asia. However, the total landed cost (including tariffs, shipping, delays, and returns) may still favor domestic production.
  2. Capacity Constraints – As more brands reshore, domestic factories may face limited availability or backlogs, especially for specialized production.
  3. Skills Gap – Certain segments of the workforce, particularly in textiles and sewing, have seen generational decline. Finding skilled labor can be a challenge, but not an insurmountable one.

The good news? These obstacles can be addressed with the right partners, strategic planning, and a phased approach.

How to Make Reshoring Work for Your Brand

At Softline Brand Partners, we believe that reshoring is not an “all or nothing” decision. For many brands, a hybrid model—where key SKUs or limited-run items are produced domestically—can be the right first step.

Here’s how to start exploring reshoring:

  • Audit your current supply chain: Where are your cost vulnerabilities? What’s your exposure to tariff risk?
  • Assess product categories for domestic fit: Not all products make sense to reshore. Focus on those with high value, high velocity, or time-sensitive delivery windows.
  • Find the right partners: Not all U.S. manufacturers are created equal. Choose a partner that understands your brand, your quality standards, and your need for flexibility.
  • Use technology to streamline: From CAD-based design to automated cutting and sewing, domestic manufacturing is no longer just manual—it’s innovative and efficient.

Why Softline Brand Partners?

We’ve helped dozens of emerging and established brands successfully move production closer to home. Our team understands the nuances of U.S. tariffs and domestic manufacturing, from sourcing to stitching, and we specialize in low-MOQ, high-quality production runs that don’t sacrifice brand vision.

Whether you’re just beginning to explore reshoring or you’re ready to make the leap, we’ll help you navigate this complex transition with clarity and confidence.

Ready to reshore your production?

If the 2025 U.S. tariffs have your brand reconsidering overseas manufacturing, you’re not alone. The move to domestic production can help you gain more control, reduce risk, and build a more resilient business.

Let’s talk about how Softline Brand Partners can help you bring your manufacturing back to the U.S.—without compromising quality, speed, or creativity. Contact us today to schedule a consultation.

The ROI of U.S. Manufacturing: A Cost-Benefit Analysis for Soft Goods Brands

In the modern global economy, where supply chain uncertainty is the norm, many soft goods brands are rethinking their sourcing and manufacturing strategies. For decades, offshore manufacturing offered obvious advantages: lower labor costs, large-scale production capacity, and competitive pricing. But in today’s landscape—shaped by geopolitical tensions, rising tariffs, pandemic-era logistics shocks, and evolving consumer expectations—the true cost of overseas production is no longer as clear-cut.

At Softline Brand Partners, we’ve helped countless brands navigate the pros and cons of domestic vs. international production. Below, we explore the key financial factors brands must weigh to determine where the best return on investment (ROI) really lies for soft goods brands.

The True Cost of Overseas Manufacturing

Costs include the following.

Tariffs: The Invisible Margin Eroder

Offshore production is no longer immune to regulatory risk. In recent years and months, the US has implemented rising tariff policies on a range of imports, particularly from high-producing countries like China. These tariffs, which can range from 10% to over 45% on apparel and textile products, can significantly eat into profit margins.

For soft goods brands pursuing competitive retail prices, tariff hikes may add a level of unpredictability to the supply chain. While some manufacturers attempt to offset this by shifting sourcing to other countries, the infrastructure, quality, and reliability may vary, creating new risks of their own.

Shipping Delays and Freight Costs: Paying for the Wait

Years following the COVID-19 pandemic, the global supply chain has still not fully recovered from its crippling effects. Port congestion, reduced shipping routes, container shortages, and rising fuel prices have made international logistics more costly and less reliable than ever.

Not only do these delays slow down speed-to-market, putting your brand at a competitive disadvantage, but they can also result in missed seasonal sales, inventory write-downs, or emergency air freight costs that further strain your budget.

Shipping from Asia to the U.S., for example, has seen costs spike by 4x to 6x in the past five years. And that doesn’t even factor in delays that can stretch from weeks to months, depending on global disruptions.

High MOQs: Scaling Before You’re Ready

Most overseas manufacturers operate on a high MOQ (minimum order quantity) model, often requiring brands to order thousands of units per SKU to meet production thresholds. For emerging or niche soft goods brands, this can pose a major barrier to entry.

These high upfront investments can lead to overproduction, warehousing expenses, and the risk of being left with unsold stock if market demand shifts. In contrast, smaller and more agile production runs—often offered by domestic manufacturers—allow for testing new designs, improving inventory turnover, and reducing waste.

The Benefits of U.S. Manufacturing for Soft Goods Brands

Benefits of U.S. manufacturing include the following.

Tariff-Free Production = Predictable Pricing

One of the biggest financial upsides of domestic production is the elimination of import duties and taxes. Producing within the U.S. allows brands to maintain cost consistency, avoid surprise customs fees, and simplify cross-border compliance—freeing up capital to reinvest in innovation, marketing, or expansion.

This tariff-free approach offers not only savings but also peace of mind, particularly in an era of rapidly shifting trade policies.

Faster Lead Times: Agility is Profitability

U.S.-based manufacturing drastically reduces lead times, often taking weeks off the production and delivery cycle. This means your brand can be more responsive to trends, restock popular items quickly, and capture opportunities that your competitors, stuck in shipping limbo, may miss.

Fast turnaround also empowers brands to adopt more agile retail models, like drop collections or made-to-order systems, without the long delays that come with international logistics.

Lower MOQs and Greater Customization

Unlike overseas factories built on a massive scale, domestic manufacturers often offer lower MOQs, which is especially valuable for startups, DTC brands, and small-batch or seasonal product lines.

This flexibility allows for:

  • Easier testing of new styles or SKUs
  • Customization and small-batch manufacturing
  • Better alignment between production and actual demand

Additionally, U.S. production allows for more hands-on involvement in production and quality control, ensuring consistently high-quality products. 

Making the Right Call for Your Brand

When it comes to soft goods manufacturing, there is no one-size-fits-all solution. Brands must assess their priorities—whether it’s scalability, flexibility, cost control, or ethical sourcing. However, for many soft goods brands, especially those in the startup or growth stage, the ROI of U.S. manufacturing is increasingly compelling.

At Softline Brand Partners, we support companies at every stage of growth with custom manufacturing solutions that align with their brand ethos, financial targets, and product goals. Whether you’re considering a full reshoring strategy or want to split production between domestic and international facilities, our experts will help you make the most strategic decision for your unique needs.

Let’s Maximize Your Manufacturing ROI

The global manufacturing landscape is shifting—and fast. Now is the time for soft goods brands to reevaluate where their products are made and how those choices affect everything from costs to customer satisfaction. Contact Softline Brand Partners today to start the conversation. We’ll help you assess your options and design a production strategy that delivers both profitability and peace of mind.

From Prototype to Production: How U.S. Manufacturing Accelerates Time-to-Market

In the highly competitive world of soft goods and consumer product startups, speed isn’t a luxury—it’s a lifeline. Whether you’re launching a new line of sustainable tote bags or developing performance apparel, the ability to move quickly from concept to shelf can determine whether your brand gains traction or fades into obscurity. While overseas manufacturing has long been associated with cost savings, more startups and established brands are turning to U.S.-based manufacturing to gain an edge in speed, agility, and quality. Let’s explore why U.S. manufacturing is becoming the go-to choice for startups looking to accelerate time-to-market, especially for small-batch and first-run production.

The Speed Benefits of Staying Stateside

Manufacturing abroad often introduces layers of complexity: long shipping timelines, customs clearance, language barriers, and time zone delays. These challenges can add weeks—or even months—to your production cycle.

With domestic manufacturing, however, those barriers shrink dramatically. U.S. production offers:

Faster Turnaround Times

Without the need for transoceanic freight or customs inspections, your products can move from the factory floor to your hands in days rather than weeks. For startups racing toward launch dates or crowdfunding deadlines, these saved weeks are invaluable.

Real-Time Communication

When your manufacturing partner is in the same time zone—or just a phone call away—you can get questions answered, problems solved, and updates delivered faster. That responsiveness helps keep projects on track and delays at bay.

On-the-Ground Quality Control

Proximity enables you to physically visit your production partner, inspect samples in person, and quickly implement design changes. You don’t have to wait weeks for a revised prototype or wonder if specs were lost in translation.

In short, working domestically means you can shorten your development cycle and move more confidently toward launch.

U.S. Manufacturing: Made for Small-Batch Success

Startups and early-stage brands often face a major hurdle when working with overseas manufacturers: high minimum order quantities (MOQs). These large orders increase financial risk and often result in excess inventory, especially when testing new markets.

U.S. manufacturers are uniquely suited to support small-batch production:

Low MOQs for Flexibility

We work with emerging brands and understand the need for agile, affordable production runs. Domestic partners are often more open to flexible volumes, allowing you to test, iterate, and scale as needed.

Rapid Prototyping and Iteration

Need to tweak your drawstring backpack design or test a new zipper configuration? Domestic production makes prototyping faster and more cost-effective, so you can refine your product in real time.

Easier Customization

Customization—whether it’s color variants, logo placements, or limited-edition designs—is far simpler to execute domestically. With fewer barriers and shorter lead times, your brand can offer personalized experiences without the lag.

These small-batch capabilities are especially critical for soft goods brands looking to validate demand before scaling, or for those operating on lean startup budgets.

Resilient and Responsive Supply Chains

If the last few years have taught us anything, it’s that global supply chains are fragile. Port delays, geopolitical tensions, natural disasters, and pandemics can all grind overseas production to a halt.

U.S. manufacturing helps you build a more resilient supply chain by:

Reducing Transportation Risks

By eliminating international shipping, you avoid the disruptions of port congestion, fluctuating freight costs, and border delays.

Enhancing Agility

With shorter shipping distances and simpler communication, domestic manufacturing allows your soft goods brand to make quick pivots in response to customer feedback and market trends. 

Supporting Local Economies

On top of the operational benefits, domestic manufacturing supports job creation and strengthens local economies. For mission-driven startups, this alignment with ethical and sustainable values can be a key brand differentiator.

By keeping production closer to home, you gain control, consistency, and confidence—all of which help you move faster and smarter.

Why partner with Softline Brand Partners?

At Softline Brand Partners, we specialize in helping startups navigate the path of product creation, from prototype to full-scale production. Our end-to-end domestic U.S. manufacturing services are tailored to the needs of early-stage brands that value speed, flexibility, and quality.

Here’s what makes us different:

Deep Soft Goods Expertise

From fashion-forward accessories to durable gear, we’ve produced a wide variety of textile products. We understand the materials, the market, and the meticulous attention to detail that great soft goods require.

Collaborative Development

We become an extension of your team. Our designers, engineers, and production experts work closely with you to bring your vision to life—on budget, on spec, and on time.

Turnkey U.S.-Based Production

Our facilities handle everything from prototyping and sourcing to cutting, sewing, and fulfillment. With Softline, you get a single, seamless solution—right here in the U.S.

Ready to launch faster?

Whether you’re developing your first prototype or ramping up for a product launch, Softline Brand Partners is ready to help you move faster and smarter. With domestic production capabilities and a startup-savvy approach, we make it easier than ever to go from idea to reality. Contact us today to discuss your product goals and discover how we can accelerate your time-to-market without compromising on quality or creativity.

Made in the USA: Leveraging Domestic Manufacturing for Brand Storytelling

The phrase “Made in the USA” is more than just a tagline- it conveys quality and craftsmanship. For soft goods startups and established brands alike, domestic manufacturing offers not only logistical benefits but also powerful opportunities to connect with consumers. At Softline Brand Partners, we understand the impact of a well-told brand story, and we believe that American-made products can be one of its strongest chapters.

The Emotional Resonance of American-Made

Consumers are no longer passive buyers—they’re informed participants in the supply chain. They care about where their products come from, how they’re made, and who makes them. A “Made in the USA” label tells consumers that your product is authentic, of high quality, and made with ethical integrity. 

Choosing domestic manufacturing helps brands tell stories rooted in craftsmanship, accountability, and community investment. It evokes images of skilled workers, ethical labor conditions, and products made with care, not just mass-produced goods but items with a human touch. As more consumers value sustainability and corporate social responsibility, these locally produced narratives enhance brand trust and loyalty. 

Strategic Advantages in Marketing

Incorporating a domestic manufacturing story into your soft goods marketing strategy is not about waving an American flag. Instead, it’s about strategically communicating your brand’s deeper values and connecting with your audience on an emotional level. Here are a few ways “Made in the USA” can strengthen your marketing efforts:

Brand Differentiation

In markets saturated with a plethora of products and brands, differentiation makes a big difference. Domestic products can stand out in the crowd due to their perceived quality, speed to market, and company transparency. Highlighting this in your messaging positions your brand as thoughtful, premium, and deliberate.

Stronger Consumer Trust

Brand transparency fosters consumer trust. By sharing insights into your US-based supply chain, you give customers an inside scoop into your brand, giving them confidence that your brand is accountable.

Emotional Connection

A product is more than just a product– it can tell your brand’s story. Featuring American artisans, domestic supply chain partners, and community impact in your storytelling creates a narrative that resonates. It humanizes your brand, fostering a deeper emotional bond with your audience.

Agility in Messaging

In the fast-paced, consumer-driven market, agility is key to success. Domestic production allows for flexibility to make quick pivots in production to meet changing consumer demand. Domestic production also allows for quicker pivots in messaging or product iterations. 

Aligning with Softline’s Mission

At Softline Brand Partners, domestic manufacturing isn’t just a service—it’s part of our identity. With U.S.-based facilities and development teams, we offer partners the ability to scale quickly without sacrificing quality or control. Our localized approach brings brands closer to their products, fostering transparency and streamlining the supply chain process. 

Our clients benefit from faster lead times, reduced freight costs, and consistent quality assurance—all while being able to confidently say that their product was made in the USA. 

Crafting Your Brand Narrative Around “Made in the USA”

To fully leverage the power of domestic manufacturing in your brand storytelling, consider these practical steps:

  • Highlight Local Impact: Share stories about how your operations contribute to American jobs and local economies. This can be woven into social media, product pages, or PR efforts.
  • Showcase Craftsmanship: Use photos, videos, or behind-the-scenes content to spotlight the care and attention that goes into each product. Customers love to see the human element behind the goods they purchase.
  • Be Transparent: Include supply chain details on your website, packaging, or marketing materials. Transparency about your products builds consumer confidence.
  • Educate Your Audience: Many consumers want to support American-made products but don’t always understand the “why.” Use your platforms to explain the benefits—environmental, ethical, and economic—of domestic production.
  • Tell Real Stories: Profile your workers, highlight your partners, and share real experiences. People connect with people, not processes.

Embrace the Power of Domestic Manufacturing

American-made products aren’t just patriotic—they’re powerful tools for storytelling. They communicate care, commitment, and connection in a market stuffed with products and brands.

At Softline Brand Partners, we help brands like yours craft that story. From early product development to full-scale manufacturing, our U.S.-based services empower your brand to stand out, stay agile, and speak authentically.

Ready to build a stronger brand narrative with American-made credibility?

Contact us today to learn how our domestic manufacturing solutions can elevate your brand and connect with consumers in meaningful ways.

The State Of U.S. Textile Manufacturing

The U.S. textile industry has experienced a remarkable transformation over the past decade, embracing technological innovations, sustainable practices, and evolving consumer preferences. As we navigate through 2025, let’s explore the current landscape of textile manufacturing in the United States.​

Industry Growth and Economic Impact

The U.S. textile sector has demonstrated resilience and growth in recent years. In 2023, the industry employed 508,759 individuals, with textile and apparel shipments valued at $64.8 billion. Exports of fiber, textiles, and apparel combined were $29.7 billion in 2021. Projections indicate that by 2025, the value added in the textiles market is expected to reach $21.6 billion, with a compound annual growth rate (CAGR) of 1.27% anticipated from 2025 to 2029. ​

Technological Advancements

The integration of advanced technologies has been pivotal in modernizing U.S. textile manufacturing. Manufacturers are increasingly adopting automation and artificial intelligence to enhance efficiency, reduce waste, and predict market trends. These technologies enable rapid responses to consumer demands and streamline production processes.​

The development of smart textiles, which incorporate electronic components into fabrics, has opened new avenues in health monitoring, sports training, and environmental sensing. These innovations enhance the functionality and value of textile products. 

Sustainability and Ethical Practices

Sustainability has moved from a buzzword to a baseline expectation for consumers. The implementation of blockchain technology ensures transparency, allowing consumers to trace products from raw material sourcing to finished goods. This traceability fosters trust and promotes ethical sourcing. ​

The industry is also embracing circular fashion principles, focusing on recycling and upcycling to reduce waste. Initiatives such as California’s Responsible Textile Recovery Act mandate brands to manage the recycling and reuse of textiles, preventing them from ending up in landfills. ​

There’s a significant shift towards using sustainable materials like organic cotton, recycled polyester, and bio-based vegan leather alternatives, like Desserto® Cactus Leather. These materials reduce environmental impact and cater to the eco-conscious consumer. 

Reshoring and Localized Production

The trend towards reshoring—bringing manufacturing back to the U.S.—has gained momentum:​ Advances in technology have made localized production more feasible, reducing lead times and transportation costs. Companies like Ferrara Manufacturing in New York are experiencing a resurgence as demand for American-made apparel rises. This, in turn, supports local economies and reduces carbon footprints associated with long-distance shipping.

Challenges and Future Outlook

Despite the positive trends, the textiles industry will continue to face new challenges as the supply chain and consumer needs change. Competing with low-cost overseas manufacturers remains a concern, necessitating continuous innovation and efficiency improvements. Increasing environmental and social regulations require manufacturers to adapt quickly to remain compliant and competitive. 

Looking ahead, the U.S. textile industry is poised for continued growth, driven by innovation, sustainability, and a commitment to quality. By embracing these trends, manufacturers can meet consumers’ evolving demands and contribute to a vibrant and responsible textile sector.

Partner with Softline Today!

Softline Brand Partners helps brands bring their sustainable visions to life. Whether launching a new product line or transitioning to eco-conscious materials, we provide the expertise needed to create high-quality, stylish products. The future of fashion is sustainable—are you ready to make the shift?

Trade Show Guide: How to Stand Out and Tips for Converting Visitors to Sales

Trade shows present a valuable opportunity for soft goods startups to gain visibility, engage potential retailers, and establish industry connections. However, standing out in a crowded exhibition hall requires strategic planning, compelling branding, and effective post-show follow-up. This guide will walk you through how to make the most of your trade show investment—ensuring your presence leads to meaningful relationships and increased sales.

Pre-Show Preparation: Setting the Stage for Success

Effective trade show marketing starts long before the event. Careful planning ensures you maximize every opportunity to attract, engage, and convert attendees.

Choose the Right Trade Show

Not all trade shows are created equal. Before committing, research events within your industry that attract your target audience. Consider factors such as:

  • Attendee demographics – Are they potential manufacturers, investors, or retailers?
  • Exhibitor lineup – Will competitors or complementary brands be present?
  • Location and cost – Does the venue align with your budget and expansion goals?

For startups in soft goods, apparel, or fashion, major industry trade shows like Magic Las Vegas or Première Vision could be ideal for networking and showcasing products.

Set Up Client Appointments

Most retailers and fashion clients do not attend trade shows merely to browse. They typically come with a set list of appointments and booths to hit. Networking with your target retailers and buyers ahead of time can ensure that your products and offerings are seen by the right people. As the event draws nearer, stay in contact to keep prospective buyers interested.

Secure a High-Traffic Booth Location

Your booth’s position can significantly impact foot traffic. Prime spots include:

  • Near entrances, food courts, or restrooms
  • Adjacent to major industry brands (which attract crowds)
  • At intersections of main walkways

Since premium spaces are booked early, confirm your booth placement as soon as possible.

Develop a Strong Pre-Event Marketing Strategy

Use a strong PR and marketing strategy before the event to generate buzz around your brand’s attendance. Here are some communication avenues you can use:

  • Email Campaigns – Send invitations to existing customers, prospects, and industry contacts.
  • Social Media Promotion – Share teaser posts, behind-the-scenes booth setup, and countdowns using event-specific hashtags.
  • Influencer or Partner Collaborations – Engage brand ambassadors or collaborate with other exhibitors to cross-promote.

A solid PR strategy will also generate a sense of urgency surrounding your brand, which can translate into more conversions.

Create Eye-Catching Trade Show Materials

Ensure all branding elements—from banners to brochures—are aligned with your brand identity. Essentials include:

  • Branded Signage – Large, legible banners with a clear value proposition
  • Product Displays – Organized and visually appealing setups for showcasing offerings
  • Takeaway Materials – High-quality business cards, catalogs, or samples

Plan for Logistics & Staffing

The last thing you need at a trade show is a scheduling or staffing mishap. Avoid last-minute hiccups by organizing:

  • Shipping and set up schedules for booth materials
  • Travel and accommodations for your team
  • A well-trained, knowledgeable staff to represent your brand

Your team should be prepared with key talking points, an elevator pitch, and a strong understanding of your product offerings.

On-Site Strategies: How to Attract and Engage Trade Show Visitors

Once the event starts, it’s all about making an impression on buyers, investors, and retailers. A well-designed booth and engaging team can mean the difference between a casual visitor and a long-term business relationship.

Design a Booth That Draws Attention

A visually striking booth can increase foot traffic and reinforce brand recognition. Consider using:

  • Bold, clear signage with a compelling brand message
  • Interactive product demos to showcase features
  • Comfortable seating areas for in-depth discussions or appointments

While there are many directions you can take for your booth design, always keep it simple, clutter-free, and easy to read. The goal of your booth is to attract the right customers to your brand.

Train Your Team for Maximum Engagement

Your team will be on the frontlines at a trade show. It is important to train them ahead of time on how to initiate conversations about your brand, answer essential questions, and demonstrate expertise in your products. Consider role-playing customer scenarios beforehand to ensure polished interactions.

Utilize Technology for Engagement

Technology offers new and unique ways to interact with potential clients. Here are some ideas to engage with customers:

  • QR Code Scanning – Let attendees quickly access product catalogs or sign up for exclusive offers
  • Live Demos & VR Experiences – Provide immersive, hands-on engagement
  • Social Media Interactivity – Encourage visitors to share experiences online with branded hashtags

Offer High-Value Giveaways

Branded swag can help keep your company top-of-mind post-event. Consider offering:

  • Custom tote bags or leather notebooks featuring your brand logo
  • Eco-friendly or tech accessories like reusable water bottles or portable chargers
  • Discount vouchers or free samples that drive future purchases

Choose items that resonate with your audience and reflect your company values.

Post-Show Follow-Up: Converting Leads into Customers

The trade show may be over, but the real work begins afterward. Effective follow-up strategies can turn warm leads into paying customers.

Segment & Personalize Follow-Ups

Not all trade show connections are the same. Categorize leads into:

  • Hot Leads – Interested buyers ready to purchase soon
  • Warm Leads – Interested but need more nurturing
  • Cold Leads – Not immediately interested but valuable for brand awareness

For hot leads, reach out within 48 hours with a tailored email or phone call. 

Evaluate Event ROI

Measure the effectiveness of your trade show presence by analyzing lead conversion rates, booth traffic, and team feedback. Based on this information, you can change your strategy for the next trade show.

By implementing these strategies, soft goods startups can elevate their trade show presence, strengthen brand recognition, and drive long-term business growth.

Contact Softline Today!

Softline Brand Partners, a soft goods manufacturing industry leader, offers integrated design and manufacturing solutions. Softline Brand Partners ensures each detail is crafted with precision and quality, perfectly embodying your brand’s identity. Contact us for expert assistance in developing patches and labels that resonate with your brand’s message and appeal.

Vegan Leather and Its Benefits

Vegan leather is a type of leather made without the use of any animal products. It is typically made from synthetic polyurethane, PVC, or plant-based materials such as pineapple, coconut, or cactus. Vegan leather has a similar appearance and texture to traditional leather and has advantages in small goods manufacturing. This article will examine vegan leather made from plant sources (plant-based leather), which has many advantages over traditional leather and PVC leather in small goods manufacturing.

Advantages of Using Plant-Based Leather in Manufacturing Small Goods

There are many advantages of using vegan leather, including the following:

  • Plant-based leathers are environmentally friendly.
  • Vegan leather is typically less expensive to produce than traditional leather.
  • Plant-based leather can be just as durable as animal leather.
  • Because vegan leather is uniform, there are no scars, bug bites, tick infestations, etc. This makes the cutting yield far more predictable.

The Marketability of Environmentally-Friendly Products

One of the primary benefits of using vegan leather instead of traditional animal-based leather is that it is environmentally friendly. Animal agriculture is considered one of the leading causes of global warming. Producing traditional leather involves chemical processes such as tanning and dyeing. In contrast, plant-based vegan leatherette can be manufactured using more sustainable methods that do not produce harmful emissions.

According to a recent report by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania, consumers across all generations—from Baby Boomers to Gen Z—are now willing to spend more on sustainable products.

  • 90% of Gen X consumers said they would be willing to spend at least 10% more on sustainable products.
  • A desire to help the environment was the primary reason consumers purchase sustainable products and brands. Almost 30% say they want to improve the environment. 23% wish to reduce production waste. 22% want to reduce their carbon footprint. 17% are concerned with animal welfare.

Top fashion brands like Patagonia and Native Shoes have built their brand as eco-friendly companies that put the planet first. Other companies have also been listening to consumers and started offering sustainable products. According to a Grandview Research market report, the green technology and sustainability market is estimated to be more than $15.85 billion in 2022. It will grow at a rate of 22.4% between now and 2030.

Consumers’ desire for sustainable products makes plant-based leathers an intelligent, marketable choice for small goods manufacturers.

How does the price of plant-based leather compare to traditional leather?

Generally, vegan leather (specifically plant-based leather) is cheaper than traditional leather. This is because products like mushrooms, pineapples, and cacti require less room, water, and time to mature than cattle, and plant-based leathers are often produced from the waste parts of plants. For example, Piñatex (leather made from pineapple leaves) uses the waste parts of pineapple plants to improve farmers’ income and promote indigenous products.

Companies like Adidas and Gucci have seen the cost value of plant-based leather and are collaborating with leather manufacturers on new lines of mushroom leather. Other small goods manufacturers and fashion brands are turning to cactus leather, leather made from cereal crops, and even apple peel leather.

Mushroom leather is still developing and is expected to become less expensive as it moves toward mass production. Bolt Threads said its mushroom fabric costs about $25 a square foot, on par with premium calf leather. While we aren’t familiar with the $25/sqft calf leather, they feel it is competitive.

However, pineapple leather is much more affordable—a 20 sq. ft. cowhide costs around $150, while Pineapple leather of the same size costs approximately $65.

How does the durability of plant-based leather compare to animal leather?

There is no disputing the fact that animal leather is tough. High-quality, high-end leather can last for generations if proper care is taken. However, animal leather is sensitive to fluctuations in temperature and can show stretch marks over time. Vegan leather has had a reputation for cracking, but this is primarily PVC leather. Plant-based leather shows promise as a durable alternative to animal leather.

For example, due to the high cellulose content and tensile strength of pineapple leaves, products made with Piñatex are durable and long-lasting. Similarly, Desserto® Cactus Leather has shown remarkable durability, withstanding daily wear and tear without significant degradation. Its combination of flexibility and strength makes it ideal for handbags, wallets, and accessories that require long-term use.

According to one professional leather worker, the primary differences between working with animal leather and vegan leather are as follows:

ComparisonAnimal LeatherVegan Leather
AppearanceVisual ImperfectionsUniform Finishing
DurabilityMore durable in the long termLess delicate in the short term
CleaningNeeds specialized cleaning careIt can be cleaned with a wide variety of alcohol-based products
MalleabilityStretches and Shrinks NaturallyIt can be structurally damaged with too much form manipulation

Leather Comparison Chart

Small goods manufacturers will find that plant-based leather can be a durable choice for certain small leather goods. The uniform finishing and easy cleaning work well for handbags, wallets, and leather embellishments.

Drawbacks to Using Plant-Based Leather in Small Goods Manufacturing

We would be remiss if we didn’t mention some of the drawbacks to using plant-based vegan leather in small goods manufacturing. For example, plant-based leather is still being developed, and while prices are dropping, new sources may be similar to animal leather in price.

Some consumer reviews mention that vegan leather (PVC and plant-based) is less breathable or malleable than traditional leather, which absorbs water. Traditional leather tends to soften, but plant-based malleability stays consistent, and some vegan leather (primarily PVC) cracks over time.

Vegan leather can also be more challenging to work with and is often less forgiving than real leather when it comes to mistakes. However, Desserto® Cactus Leather offers a unique advantage over other vegan leathers. It is flexible and durable, making it applicable to a range of leather goods.

Call Softline Today!

In summary, plant-based leather is an excellent choice for small goods manufacturers looking for an environmentally friendly, less expensive, and durable option. With advancements like Desserto® Cactus Leather, manufacturers can now access high-quality, sustainable alternatives that offer both durability and aesthetic appeal. If you are interested in using plant-based leather in your manufacturing process, contact Softline Brand Partners. We would be happy to discuss the options with you and help you get started with these sustainable materials.